2 posts tagged 2012
2012 was a big year for us here at Wiseling. A dream for a better place to shop for vintage, rare and one-of-a-kind fashion grew into a full-functioning e-commerce platform that we launched in private beta in June. Over the last seven months, we’ve had the great pleasure to get to know you, our wonderful friends, supporters, readers, shoppers and merchants. You’ve been there all along, giving us your opinions, advice, and helping us transform a dream into a shopping reality. We want to go beyond being a place to find the best vintage and contemporary clothing - we intend to become your top resource for all rare and finite fashion.
Our blog evolved from a humble little space over at Posterous to a record of our company culture here on Tumblr. We shared our favorite music, reported on trends (both flash-in-the-pan and here-to-stay), and went on shopping excursions.
We also enjoyed getting to know a wonderful bunch of artists, musicians, and designers. We chatted with such talented entertainers as We Are Scientists, Lord Huron, Ex Cops, and Sydney Wayser; were delighted by daring designers as Vera Balyura, Nadia Koch, and Yegang Yoo; and gained insight into the works of artistic masters in the making Stephen Eichhorn and Masaya Kushino. We also received important lessons in style from bloggers, stylists, and shop-owners like Simbarashe of Lord Ashbury and Ellie Eckert of City Brewed, as well as an incredibly interesting conversation about vintage fashion with Tracey of the Thrifting Magpie.
As if all of this weren’t enough, this year we cheered on Team USA during the London Olympics, saw a groundbreaking president re-elected, and weathered the worst storm to ever hit NYC. We excitedly raced through Fall and Spring Fashion Months, and breathed a collective sigh of relief when the Mayans’ Dooms Day came and went without the addition of fire and brimstone.
As 2012 comes to a close, we turn to the future, eager to see what the new year brings. We look forward to sharing our continued adventures in fashion with all of you. We have a few big surprises in store to be announced soon. So stay tuned! Happy New Year and best wishes from all of us at Wiseling for a wonderful 2013!
Camilla Belle being photographed at Metropolitan Museum of Art Costume Institute gala.