Street style, a century ago in France
Elegance: The Seerger Brothers and the Birth of Fashion Photography by Sylvie Aubenas and Xavier Demange
We tend to think of the currently popular street style type photo as a modern phenomenon, however it’s been around a very long time. Look to early 20th century France, to photographers Sylvie Aubenas and Xavier Demange. Their beautiful coffee table book, Elegance: The Seerger Brothers and the Birth of Fashion Photography has proof of street style’s early existence. Aptly named, the book is filled with photographs of real men and women captured candidly from 1909 to 1939. Classic pin curls and creative hats perfectly cap the drama of feathers, furs, and pearls. Flipping through the pages, you find you’ve gracefully escaped to another place in time. This book contains not only inspiration but also an insightful glimpse into history. Looking back, one gets the happy reminder that fashion of an era not only stands as mere decoration but as more significant markers of our views on culture and society.



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